Beyond Pills Campaign - is over medicalisation over? Moving towards a less medicalised model of healthcare.
In September 2021, the UK Government published a report on the findings of the Former Chief Pharmaceutical Officer for England, Dr Keith Ridge, on over-prescribing in England. The report found that 10 per cent of prescription items dispensed through primary care are either inappropriate for patients’ needs or that they ‘could be better served with alternative treatments’. The College of Medicine, Beyond Pills initiative, is at the forefront of this movement for change and is a campaign to: reduce unnecessary drug prescribing; expand social prescribing; benefit patients' health; support patient empowerment and save money.