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Integrative & Personalised Medicine

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William Bird MBE

Prof William Bird MBE

GP, CEO and Founder of Intelligent Health & Honorary Professor at The University of Exeter, United Kingdom

Dr William Bird MBE is passionate about getting people active. As a family GP in the 1990s, he pioneered the concept of social prescribing by setting up the first Health Walk scheme, closely followed by the first Green Gym. He quickly found that companionship and contact with nature were major driving forces in keeping people active.

William is now a global authority on health and activity, and is an advisor to the World Health Organisation, the Office for Health Improvement and Disparities and Sport England. Recognising William’s contribution to health and physical activity, William was awarded an MBE in the 2010 Queen’s New Year Honours and as an Honorary Professor at the University of Exeter in 2021.In 2010, he set up Intelligent Health, an organisation that has a mission to build healthier, active and more connected communities.

Intelligent Health’s flagship programme is Beat the Street, which sees communities transformed into a giant game where players achieve points and prizes by walking, cycling, and scooting around their local area. Beat the Street has had over 1.6 million participants worldwide to date and is backed by research which demonstrates sustained physical activity behaviour change.

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