Joni has worked in the nutritional supplement industry for over 15 years and designed over 100 high-performing supplements. He is the founder of the largest superfoods & supplement brand in Scandinavia. Originally starting his career in gut health products when he needed to find a way to help a loved one overcome a serious gut illness. Seeing the real-life impact of high quality supplements set him on the path to producing the best possible formulations, which he now does under his THERA Nordic brand.