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Integrative & Personalised Medicine

Darryl Edwards

Darryl Edwards

Founder of the Primal Play Method, Movement & Health Coach & Author

Darryl Edwards, MSc, FBSLM, is a pioneer in the intersection of health and movement, renowned for his groundbreaking Primal Play Method®. Transitioning from a notable career in investment banking technology to a globally acclaimed movement coach and author, Edwards has dedicated his life to combating chronic lifestyle diseases through his innovative approach to fitness. His distinction as a Fellow of the British Society of Lifestyle Medicine (FBSLM) underscores his profound impact on lifestyle medicine.

Edwards's remarkable contributions have made him a venerated speaker at eminent institutions, conferences and corporations across the globe, including:

  • Harvard Medical School

  • American Academy of Family Physicians (AAFP)

  • Microsoft

  • Virgin Atlantic

  • The Association for the Study of Play (TASP)

  • Merrill Lynch

  • Imperial College London

  • International Sport and Culture Association (ISCA)

  • British Society of Lifestyle Medicine

  • The Institute of Lifestyle Medicine

  • University of the Arts London (UAL)

  • Breast Cancer UK

  • US Play Coalition

His expertise in bridging the science and application of evolutionary biology, exercise physiology, and play psychology makes him a pivotal figure in the discourse on physical activity and a sought-after voice in the corporate, clinical, and health promotion arenas.

His acclaimed TED talk, "Why Working Out Isn't Working Out," articulating the failings of traditional exercise paradigms and proposing a more engaging alternative, has captivated 1.2 million viewers worldwide, evidencing his ability to engage and inspire a global audience.

Edwards's influence extends into the realm of media. His insights and methodologies have been featured in several BBC documentaries and global top 5% podcasts, affirming his role and underscoring his influence on public health dialogues in the UK and internationally. Esteemed publications, including The New York TimesMen's Health, Women's Health, The Daily Telegraph, and The Guardian, have spotlighted his work, attesting to his authority in the health and wellness sector.

As the author of the best-selling books "Animal Moves" and "My First Animal Moves", Edwards advocates for an active, playful lifestyle across all demographics. His innovative Animal Moves Fitness Decks further disseminate his unique fitness approach, demonstrating his commitment to accessible health solutions.

Additionally, Edwards has expanded his influence by offering a movement coaching certification program for fitness and healthcare professionals. This program empowers professionals with the skills and knowledge to incorporate the Primal Play Method® into their practice, enhancing their ability to support clients' health and wellness goals. Furthermore, Edwards provides personalised health coaching for individuals dealing with chronic conditions, including Multiple Sclerosis, Parkinson's, Diabetes, and Cancer, showcasing his dedication to offering tailored support and advocating for the transformative power of movement in managing and mitigating the effects of chronic conditions.

Darryl Edwards's innovative approach to health and fitness has garnered recognition from prominent figures and best-selling authors. His methodologies and insights are featured in the New York Times best-seller "Grit and Grace" by Tim McGraw, one of the most successful music artists of all time, and "The 4 Pillar Plan" a 2018 best-seller by Dr Rangan Chatterjee, one of the UK's leading TV doctor and podcast host. Esteemed individuals such as Dr Zoe Williams (This Morning), Clare Balding OBE (TV broadcaster), and Sebastien Foucan (best known for the James Bond movie "Casino Royale") are among the notable admirers of his work, further attesting to the broad appeal and effectiveness of the Primal Play Method®.

As a trustee for the British Association for Holistic Medicine & Health Care and holding advisory positions in various health initiatives, Edwards's dedication to public health is unwavering. His efforts are chronicled on, where he continues championing a playful, inclusive approach to physical activity.

Residing in London, England, Darryl Edwards remains at the forefront of a movement to redefine health and fitness. He advocates for a playful, inclusive approach to physical activity that vows to transform public health paradigms.

TED talk “Why working out isn’t working out”

animal movesfirst



Click here to buy 'Animal Moves'

Click here to buy 'My First Animal Moves'


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